Seth Godin and I have a lot in common. Since Seth Godin is known by many as a front-runner thought leader, a revolutionary business guru and a many-times best-selling author, my premise might seem to be a bit presumptuous. But hear me out.
Although his latest book, The Icarus Deception, has sat on my pile of “must reads” since December, I finally made the plunge (pun intended) into its pages. The title refers to the popular myth that we learned in school: Icarus was the son of Daedalus, who, in order to help the two of them escape from the Labyrinth, fashioned wings from feathers and wax. As we learned the story, Daedalus warned Icarus not to fly too high or the sun would melt the wings. Icarus, caught up in the ecstasy of flying, however, did just that, falling to his death in the sea. The part of the myth that we were not told (or at least that wasn’t stressed) was that Daedelus also warned Icarus not to fly too low, which would cause his wings to get wet and likewise be ruined. The interpretation of the myth has, for centuries, thus, focused mainly on the idea to not fly too high, to put a lid on your potential, to play it safe.
FLYING TOO LOW
Godin says that flying too low, however, is of greater danger than flying too high, as it (Read more…)